{"id":24747,"date":"2023-12-21T18:42:54","date_gmt":"2023-12-21T09:42:54","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=24747"},"modified":"2023-12-21T18:42:55","modified_gmt":"2023-12-21T09:42:55","slug":"20231221-24747","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20231221-24747\/","title":{"rendered":"Popularity of Steam sales leaves developers in a game pricing dilemma\u00a0\u00a0"},"content":{"rendered":"\n<p>Hyogo Onimushi is a Japanese indie game developer who created the visual novel adventure game <strong>Return to Shironagasu Island<\/strong>, available on <a href=\"https:\/\/store.steampowered.com\/app\/1156990\/Return_to_Shironagasu_Island\/?curator_clanid=38287132\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>. In a <a href=\"https:\/\/x.com\/ONIMUSHI_HYOGO\/status\/1735497215995769325?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">recent post on X<\/a>, he discussed how Steam\u2019s advance notifications of large-scale and genre-specific sales have contributed to a situation where people are reluctant to buy full-priced games, and developers see fewer and fewer purchases when their games aren\u2019t discounted.\u00a0<\/p>\n\n\n\n<p>He adds that some game sellers have responded to this trend by raising the base price of their game. This practice makes the game look more like a bargain when it goes on sale. However, Onimushi suggests that this high price may further put people off buying the game when it isn\u2019t discounted. At the same time, he added that even though he sells his game for a relatively low price, it still only does well during sales. Onimushi clarified that he is not against people buying games in the sale but that he wonders if there is a solution that could balance the situation out.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-002.jpg\" alt=\"Japanese indie developer sparks discussion on X about how game creators can deal with gamer reluctance to buy full-priced games on Steam.\" class=\"wp-image-24755\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-002.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-002-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-002-768x576.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-002-600x450.jpg 600w\" \/><figcaption class=\"wp-element-caption\"><font size=\"2\">A screenshot of Return to Shironagasu Island.<\/font><\/figcaption><\/figure>\n\n\n\n<p>In response, users expressed their thoughts on Steam\u2019s sale model and why players are turning away from full-priced games. The user below explained how the current economic situation has left people with less money to spend, making discount prices more attractive.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3053\u306e\u65b9\u306e\u4ef0\u3063\u3066\u308b\u73fe\u8c61\u306f\u5168\u304f\u3082\u3063\u3066\u305d\u306e\u901a\u308a\u3060\u3068\u601d\u3046\u306e\u3067\u5426\u5b9a\u3067\u306f\u7121\u3044\u306e\u3060\u3051\u308c\u3069(\u524d\u7f6e\u304d)<br>\u30b2\u30fc\u30e0\u306b\u5b9a\u4fa1\u306e\u5927\u91d1\u3092\u6255\u3046\u3088\u3046\u306a\u4f59\u88d5\u304c\u4e00\u822c\u5bb6\u5ead\u304b\u3089\u6d88\u3048\u53bb\u3063\u3066\u304d\u3066\u307e\u3059<br>\u79c1\u3082\u8da3\u5473\u304c\u6ca2\u5c71\u3042\u308b\u304b\u3089\u8272\u3093\u306a\u4e8b\u306b\u8208\u5473\u6301\u3063\u3066\u304a\u91d1\u4f7f\u3046\u3051\u3069\u3001\u4e00\u3064\u4e00\u3064\u306b\u4f7f\u3046\u304a\u91d1\u304c\u6975\u7aef\u306b\u6e1b\u308a\u307e\u3057\u305f<br>\u751f\u6d3b\u304c\u82e6\u3057\u3044\u304b\u3089\u3067\u3059<br>\u3053\u308c\u3082\u4e00\u3064\u306e\u7406\u7531 <a href=\"https:\/\/t.co\/mGptdtibfz\">https:\/\/t.co\/mGptdtibfz<\/a><\/p>&mdash; \u3061\u3093\u3042\u306a\u3054 (@Tin_anago_genki) <a href=\"https:\/\/twitter.com\/Tin_anago_genki\/status\/1735693506012999754?ref_src=twsrc%5Etfw\">December 15, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post Translation: <\/strong>The original poster is right about this (Steam sale) phenomenon, so I\u2019m not denying it. However, the average family can no longer afford to pay full price for games. I also have many hobbies and interests, however the amount I spend on each of them has drastically decreased. This is because I\u2019m having a tough time making a living. This is also a reason (why people buy discounted games).<\/font>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>The same user <a href=\"https:\/\/twitter.com\/Tin_anago_genki\/status\/1735694087377113098\" target=\"_blank\" rel=\"noreferrer noopener\">stated that<\/a> they wish they could support game developers more, but they have had to cut back on things that used to be cheap (like McDonald\u2019s) because they are now more expensive. They <a href=\"https:\/\/twitter.com\/Tin_anago_genki\/status\/1735693778785280061\" target=\"_blank\" rel=\"noreferrer noopener\">added<\/a> that when they do buy a game in the sale, they are often too tired to play it, so they end up buying fewer games. This ties in with <a href=\"https:\/\/automaton-media.com\/en\/news\/20231220-24694\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam\u2019s recent revelation<\/a> that the average user only played four games in 2023.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"450\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-001.png\" alt=\"Steam sale\" class=\"wp-image-24754\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-001.png 957w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-001-380x179.png 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-001-768x361.png 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/12\/20231221-24747-001-600x282.png 600w\" \/><figcaption class=\"wp-element-caption\"><font size=\"2\">Examples of special offers on Steam.<\/font>\n<\/figcaption><\/figure>\n\n\n\n<p>Onimushi also <a href=\"https:\/\/x.com\/ONIMUSHI_HYOGO\/status\/1735589944037609656?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">suggested<\/a> that Steam\u2019s sales may benefit companies (presumably because they can afford to sell some games at lower prices). One user likened Steam sales to <a href=\"https:\/\/www.mag2.com\/p\/news\/227343\" target=\"_blank\" rel=\"noreferrer noopener\">Mister Donut\u2019s failed strategy of selling donuts at the cheap price of 100 yen.<\/a> The chain offered the discounted donuts at certain times, however, this became so well known that the stores struggled to sell regular priced donuts outside of the discounted times. The Steam sale effect was also <a href=\"https:\/\/x.com\/YukkuriMochi06\/status\/1735502716414398547?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">compared<\/a> to how supermarket lunchboxes become more appealing to shoppers when they become 50% off at the end of the day.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30df\u30b9\u30bf\u30fc\u30c9\u30fc\u30ca\u30c4\u306e\u5b89\u58f2\u308a\u6226\u7565\u306e\u5931\u6557\u4f8b\u306b\u4f3c\u3066\u3044\u308b\u306a\u3002\u3053\u306e\u65e5\u2022\u6642\u9593\u5e2f\u306b\u5b89\u304f\u306a\u308b\u3068\u308f\u304b\u3063\u3066\u3044\u308b\u306e\u3067\u901a\u5e38\u306e\u5024\u6bb5\u3067\u306f\u8cb7\u308f\u308c\u306a\u304f\u306a\u308b\u73fe\u8c61\u3001\u3053\u308c\u3092\u5c0f\u58f2\u5e97\u306e\u7528\u8a9e\u3067\u3044\u3046\u3068\u30d0\u30fc\u30b2\u30f3\u30b7\u30e7\u30c3\u30d1\u30fc\u3082\u3057\u304f\u306f\u30d0\u30fc\u30b2\u30f3\u30cf\u30f3\u30bf\u30fc\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002 <a href=\"https:\/\/t.co\/w8dflUEHD0\">https:\/\/t.co\/w8dflUEHD0<\/a><\/p>&mdash; \u6709\u30b9\u30c8 (@NR_soldier) <a href=\"https:\/\/twitter.com\/NR_soldier\/status\/1735661394131890261?ref_src=twsrc%5Etfw\">December 15, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post Translation:<\/strong> This is like Mister Donut\u2019s failed cheap sales strategy. This caused a phenomenon where people knew that donuts were cheap during a particular day or period of time, so they stopped buying them at the regular price. Such people are known as bargain hunters or discount shoppers in the retail world.&nbsp;<\/font><\/figcaption><\/figure>\n\n\n\n<p>The user <a href=\"https:\/\/x.com\/NR_soldier\/status\/1735661401362878862?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">concluded<\/a> that, in order to sell to customers who are looking for a bargain, you must be willing to give away some of your profits. Free-to-play games are very popular on Steam, suggesting that it may be easier for games to make money through subscriptions and DLC further down the road after offering players a taste of the game for free.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyogo Onimushi is a Japanese indie game developer who created the visual novel adventure game Return to Shironagasu Island, available on Steam. In a recent post on X, he discussed how Steam\u2019s advance notifications of large-scale and genre-specific sales have contributed to a situation where people are reluctant to buy full-priced games, and developers see fewer and fewer purchases when their games aren\u2019t discounted.\u00a0 He adds that some game sellers have responded to this trend by raising the base price of their game. This practice makes the game look more like a bargain when it goes on sale. However, Onimushi suggests that this high price may further put people off [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":24752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[18,17],"class_list":["post-24747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popularity of Steam sales leaves developers in a game pricing dilemma\u00a0\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Japanese indie developer sparks discussion on X about how game creators can deal with gamer reluctance to buy full-priced games on Steam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20231221-24747\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popularity of Steam sales leaves developers in a game pricing dilemma\u00a0\u00a0 - 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