{"id":23799,"date":"2023-12-07T13:59:11","date_gmt":"2023-12-07T04:59:11","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=23799"},"modified":"2023-12-07T13:59:12","modified_gmt":"2023-12-07T04:59:12","slug":"20231207-23799","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20231207-23799\/","title":{"rendered":"FromSoftware has no idea why Elden Ring was such a success, and they don\u2019t need to know\u00a0"},"content":{"rendered":"\n

FromSoftware\u2019s Elden Ring<\/strong> and Armored Core VI: Fires of Rubicon received Partner Awards at the \u201cPlayStation Partner Awards 2023 Japan Asia\u201d held by Sony Interactive Entertainment on December 1. Prior to the awards ceremony, Elden Ring producer Yasuhiro Kitao commented on the game\u2019s success, calling it a \u201csurprise\u201d and something FromSoftware still hasn\u2019t analyzed.\u00a0<\/p>\n\n\n\n

\"Elden<\/figure>\n\n\n\n

Released in 2022, Elden Ring took off immediately, selling over 12 million copies worldwide in under three weeks and claiming numerous awards for its enthralling word-building, direction and gameplay. Elden Ring hasn\u2019t lost its momentum either, as it continues to perform outstandingly well. The Partner Award it received for sales in the period from October 2022 to September 2023 is just another testament to the fact. An event report by Denfaminicogamer<\/a> cites Yasuhiro Kitao\u2019s take on the game\u2019s extraordinary reception.\u00a0<\/p>\n\n\n\n

\"Elden<\/figure>\n\n\n\n

According to the account, Kitao comments that the high acclaim and exceptional worldwide sales of Elden Ring had come as a surprise to the team, as they had not been expecting such a large number of players at all. He goes on to say, \u201cWe still haven\u2019t been able to analyze why so many people play the game, and we have no idea why it\u2019s selling so well. Our attitude towards development has remained unchanged.\u201d <\/p>\n\n\n\n

As to what this attitude entails, Kitao explains, \u201cMaking games that we think are fun and have value has been our policy for a long time, and we won’t start aiming for new big hits like Elden Ring. Our stance of creating games we think are fun and worthwhile will not be changing.\u201d\u00a0<\/p>\n\n\n\n

\"Malenia,<\/figure>\n\n\n\n

In other words, FromSoftware\u2019s recipe for success is to adhere to making games that satisfy their own standards, and they don\u2019t seem to concern themselves with analyzing what decisions will lead to commercial success. The signature difficulty of their titles is definitely proof of this attitude, as being inaccessible is usually considered to be\u00a0a big deterring factor sales-wise.\u00a0<\/p>\n\n\n\n

When asked about the longevity of Elden Ring’s popularity, Kitao offers the opinion that the game\u2019s high level of freedom, combined with the effect of many players discussing and recommending the game, could be what contributed to its consistent success. <\/p>\n","protected":false},"excerpt":{"rendered":"

At an award ceremony held December 1, Elden Ring producer Yasuhiro Kitao commented on the title’s extraordinary success, mentioning that FromSoftware doesn’t know what made it a hit.<\/p>\n","protected":false},"author":55,"featured_media":23801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[56,17],"class_list":["post-23799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-elden-ring","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nFromSoftware has no idea why Elden Ring was such a success, and they don\u2019t need to know\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"At an award ceremony held December 1, Elden Ring producer Yasuhiro Kitao commented on the title's extraordinary success, mentioning that FromSoftware doesn't know what made it a hit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20231207-23799\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FromSoftware has no idea why Elden Ring was such a success, and they don\u2019t need to know\u00a0 - 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