{"id":22872,"date":"2023-11-08T12:43:19","date_gmt":"2023-11-08T03:43:19","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=22872"},"modified":"2023-11-08T12:43:21","modified_gmt":"2023-11-08T03:43:21","slug":"20231108-22872","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/","title":{"rendered":"Mobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0"},"content":{"rendered":"\n

Bandai Namco Holdings announced their midterm financial results on November 7. According to the report, sales related to the Mobile Suit Gundam<\/strong> franchise have increased by 16% compared to last year, amounting to 72.6 billion yen (approx. $490 million), a new record for the IP (Gamebiz<\/a>).\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The midterm sales announcement by Bandai Namco Holdings reveals sales for the first half of the current fiscal year (from April 2023 to October 2023) for individual IPs. According to the report, the Mobile Suit Gundam <\/strong>IP as a whole has had a 16% increase in sales, amounting to a total of about $490 million.\u00a0\u00a0<\/p>\n\n\n\n

According to Gamebiz, Bandai Namco attributes the rise in the popularity of their products and services to the success of the anime series Mobile Suit Gundam: The Witch from Mercury. They also mention the steady success of Gundam model kits, Gundam-related licensing and the mobile game Mobile Suit Gundam Extreme Vs. 2 OverBoost. <\/p>\n\n\n\n

Mobile Suit Gundam: The Witch from Mercury is the fifteenth installment of the long-running Gundam anime series that started airing in 2022, after a full seven-year break in the series. The anime was well received worldwide, praised by many for bringing freshness into the Gundam series with themes and approaches relevant today. Unsurprisingly, it seems that the anime has made an unprecedented contribution to the Mobile Suit Gundam IP and Bandai Namco\u2019s profits as a whole.\u00a0<\/p>\n\n\n\n

\"\"
Bandai Namco’s quarterly sales related to the Mobile Suit Gundam IP from 2013 to 2023 (via Gamebiz<\/a>)<\/figcaption><\/figure>\n\n\n\n

The Witch from Mercury launched with a much-anticipated Prologue episode in July of 2022, and looking at Bandai Namco\u2019s Gundam-related sales over the years, a clear spike can be seen starting from the third quarter of 2022 and continuing well into the current year. <\/p>\n\n\n\n

Though the series went through a rough patch due to controversy related to LGBT representation both in Japan and worldwide, it seems to have been a great success commercially nonetheless, reviving the popularity of the Gundam IP among old fans and brining in new audiences. <\/p>\n","protected":false},"excerpt":{"rendered":"

Bandai Namco Holdings announced their midterm financial results on November 7. Sales related to the Mobile Suit Gundam franchise have increased dramatically compared to last year, owing largely to The Witch of Mercury anime.<\/p>\n","protected":false},"author":55,"featured_media":22875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[73,17],"class_list":["post-22872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anime","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nMobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Bandai Namco Holdings announced their midterm financial results on November 7. Sales related to the Mobile Suit Gundam franchise have increased dramatically compared to last year, owing largely to The Witch of Mercury anime.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Bandai Namco Holdings announced their midterm financial results on November 7. Sales related to the Mobile Suit Gundam franchise have increased dramatically compared to last year, owing largely to The Witch of Mercury anime.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T03:43:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T03:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231108-22872-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0 - AUTOMATON WEST","description":"Bandai Namco Holdings announced their midterm financial results on November 7. Sales related to the Mobile Suit Gundam franchise have increased dramatically compared to last year, owing largely to The Witch of Mercury anime.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/","og_locale":"en_US","og_type":"article","og_title":"Mobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0 - AUTOMATON WEST","og_description":"Bandai Namco Holdings announced their midterm financial results on November 7. Sales related to the Mobile Suit Gundam franchise have increased dramatically compared to last year, owing largely to The Witch of Mercury anime.","og_url":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/","og_site_name":"AUTOMATON WEST","article_published_time":"2023-11-08T03:43:19+00:00","article_modified_time":"2023-11-08T03:43:21+00:00","og_image":[{"width":1200,"height":675,"url":"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231108-22872-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Mobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0","datePublished":"2023-11-08T03:43:19+00:00","dateModified":"2023-11-08T03:43:21+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231108-22872-header.jpg","keywords":["Anime","News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/","url":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/","name":"Mobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231108-22872-header.jpg","datePublished":"2023-11-08T03:43:19+00:00","dateModified":"2023-11-08T03:43:21+00:00","description":"Bandai Namco Holdings announced their midterm financial results on November 7. Sales related to the Mobile Suit Gundam franchise have increased dramatically compared to last year, owing largely to The Witch of Mercury anime.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/20231108-22872\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231108-22872-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231108-22872-header.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/20231108-22872\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mobile Suit Gundam: The Witch from Mercury led to record-breaking sales for Bandai Namco in 2023\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/22872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=22872"}],"version-history":[{"count":7,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/22872\/revisions"}],"predecessor-version":[{"id":22882,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/22872\/revisions\/22882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/22875"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=22872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=22872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=22872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}