{"id":21991,"date":"2023-10-03T13:28:47","date_gmt":"2023-10-03T04:28:47","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=21991"},"modified":"2023-10-03T13:29:55","modified_gmt":"2023-10-03T04:29:55","slug":"20231003-21991","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20231003-21991\/","title":{"rendered":"Touhou isn\u2019t old: 15- to 19-year-olds make up the majority of the fandom even in 2023\u00a0"},"content":{"rendered":"\n<p>The results of the <strong>Touhou Project Popularity Poll 2023 <\/strong>are out, and among the various data collected, the results show that almost 40% of respondents to the poll were aged 15 to 19 years old, making this age group the most represented demographic in the Touhou fandom in 2023. The unexpected figures have caused surprised reactions in the online community, with users happy to see that the fandom remains young despite the franchise\u2019s old history, but also questioning what it is that keeps young fans coming.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u6771\u65b9\u4eba\u6c17\u6295\u7968\u306e\u4f55\u304c\u4e00\u756a\u885d\u6483\u7684\u3063\u3066\u3053\u308c\u3060\u308d<br>15\uff5e19\u6700\u3067\u5168\u4f53\u306e40\uff05\u3084\u3067\uff1f <a href=\"https:\/\/t.co\/QETOPntK0B\">pic.twitter.com\/QETOPntK0B<\/a><\/p>&mdash; \u920d\u30b6\u30f3\u30ad (@namakura_zanki) <a href=\"https:\/\/twitter.com\/namakura_zanki\/status\/1708107555065704921?ref_src=twsrc%5Etfw\">September 30, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post translation:<\/strong> The most shocking thing in the Touhou popularity poll for me was this. 15- to 19-year-olds make up 40% of the whole fandom?<\/font>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>The annual <a href=\"https:\/\/toho-vote.info\/result\" target=\"_blank\" rel=\"noreferrer noopener\">Touhou Project Popularity Poll<\/a> took place from September 16 to September 30, 2023, collecting data on the fandom\u2019s most popular characters, OSTs and similar. The survey section of the poll included questions regarding the age, sex, location etc of respondents, the results of which provide a neat statistical overview of the fandom.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"474\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-004.jpg\" alt=\"\" class=\"wp-image-22003\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-004.jpg 496w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-004-380x363.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-004-150x143.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-004-300x287.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-004-439x420.jpg 439w\" \/><\/figure>\n\n\n\n<p>The results of the question related to age are receiving particular attention from Japanese users, as out of 15,273 respondents, 6,091 (39.88%) were aged 15 to 19 years old. The next most represented age group was 20 to 24 years old with 3,442 votes (22.54%), making the Touhou fandom unexpectedly young. For long-standing franchises, it\u2019s common for fandoms to grow old together with the franchise, but to the surprise of the community, the exact opposite seems to be happening with Touhou, with late teens dominating the community, and people over 25 years old making up only about 20%.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"360\" data-id=\"21994\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-002-1.jpg\" alt=\"\" class=\"wp-image-21994\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-002-1.jpg 480w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-002-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-002-1-150x113.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-002-1-300x225.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-002-1-80x60.jpg 80w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-002-1-265x198.jpg 265w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" data-id=\"21995\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001.png\" alt=\"\" class=\"wp-image-21995\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001.png 640w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001-600x450.png 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001-380x285.png 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001-150x113.png 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001-300x225.png 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001-560x420.png 560w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001-80x60.png 80w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-001-265x198.png 265w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>With a 27-year-old history, the Touhou series had, unsurprisingly, had the reputation of somewhat of an \u201cold dude\u201d franchise, so the results this time around made most people do a double take. Now, Touhou is a still ongoing franchise, with the latest title having released in August this year, so it is \u201cnew\u201d in that sense. However, when looking at the character and OST rankings, older titles, such as Embodiment of Scarlet Devil (2002) still seem to dominate in popularity.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Wondering what it is that keeps young people interacting with the franchise, users theorized on the possible ways they may be entering the fandom, and younger users themselves told of how they first came in contact with the franchise. One of the biggest factors seems to be YouTube, especially \u201cYukkuri\u201d commentary videos. It seems that a lot of users would come to know of Touhou by coming across popular Touhou videos or watching let\u2019s plays of other games which had Touhou Yukkuri characters doing commentary. The Touhou Popularity Poll\u2019s survey also included the question \u201cHow did you get into Touhou?\u201d to which the majority (37.46%) of respondents answered, \u201cThrough viral videos on YouTube.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"646\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003.jpg\" alt=\"\" class=\"wp-image-21996\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003.jpg 895w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-600x433.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-380x274.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-768x554.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-150x108.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-300x217.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-696x502.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-582x420.jpg 582w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231003-21991-003-324x235.jpg 324w\" \/><\/figure>\n\n\n\n<p>The second most represented answer, \u201cI got to know about it offline,\u201d could tell of another unexpected, but possible entrance into Touhou \u2013 getting to know about it from your parents. The franchise is indeed old enough for people who once loved Touhou to grow up and have their children inherit their passion for the series.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u81ea\u5206\u3082\u30cf\u30de\u3063\u305f\u9803\u306f\u305d\u306e15\u301c19\u6b73\u3060\u3063\u305f\u306e\u3067\u3001\u305d\u306e\u5e74\u4ee3\u3092\u5f37\u70c8\u306b\u9b45\u4e86\u3059\u308b\u4f55\u304b\u304c\u3042\u308b\u3093\u3067\u3059\u304b\u306d\u301c(\u3057\u3089\u3093\u3051\u3069<\/p>&mdash; \u3082\u3082\u3079\u3047 (@momobe_A) <a href=\"https:\/\/twitter.com\/momobe_A\/status\/1708169305656070471?ref_src=twsrc%5Etfw\">September 30, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post translation:<\/strong> I also got hooked when I was 15 to 19 years old, maybe there\u2019s something that immensely captivates people in that age group&#8230;dunno though&nbsp;<\/font><\/figcaption><\/figure>\n\n\n\n<p>On the other hand, some proposed the idea that there could be something about Touhou that is intrinsically attractive for that specific age group. And indeed, looking up past poll results shows that late teens have been in the majority for the most part, though 2023 has seen a particular culmination of the tendency. <\/p>\n\n\n\n<p>Although the poll doesn\u2019t reveal what age group consumes what parts of the franchise\u2019s various media, and the ways people enter the fandom are surely quite different in Japan and overseas, it could be that there\u2019s something about the settings, stories, characters and music that answers to the adolescent\u2019s need for angst, as well as some unabashed edginess. After all, Flandre Scarlet was ranked the 3<sup>rd<\/sup> most popular character out of 52,447 votes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the Touhou Project Popularity Poll for 2023, almost 40% of the Touhou fandom is aged 15 to 19 years old, which has caused some shocked reactions throughout the community.<\/p>\n","protected":false},"author":55,"featured_media":21998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-21991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Touhou isn\u2019t old: 15- to 19-year-olds make up the majority of the fandom even in 2023\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"According to the Touhou Project Popularity Poll for 2023, almost 40% of the Touhou fandom is aged 15 to 19 years old, which has caused some shocked reactions throughout the community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20231003-21991\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touhou isn\u2019t old: 15- to 19-year-olds make up the majority of the fandom even in 2023\u00a0 - 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Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/21991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=21991"}],"version-history":[{"count":7,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/21991\/revisions"}],"predecessor-version":[{"id":22004,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/21991\/revisions\/22004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/21998"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=21991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=21991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=21991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}