{"id":21974,"date":"2023-10-02T13:29:55","date_gmt":"2023-10-02T04:29:55","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=21974"},"modified":"2023-10-02T13:29:55","modified_gmt":"2023-10-02T04:29:55","slug":"20231002-21974","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20231002-21974\/","title":{"rendered":"Evangelion creator Hideaki Anno takes action against his face being printed on men\u2019s underpants"},"content":{"rendered":"\n<p>The veteran animator, filmmaker, and director Hideaki Anno found himself in a rather peculiar situation when his likeness was unknowingly printed on various common-day items and sold on Amazon. Online users discuss the strangeness of the ordeal and wonder why the director\u2019s face was chosen to be featured on the products.<\/p>\n\n\n\n<p>The items in question seem to have been put up for sale by a Chinese distributing company by the name of Lehaimrlin. Taking a look at their Amazon store, the sellers seem to specialize in producing unofficial merch featuring the faces of notable figures, such as K-pop artists and Japanese models. However, why the distributors chose to also sell prints of Anno\u2019s face on blankets, eco bags, and men\u2019s underwear still remains a mystery. The items using the director&#8217;s face have been removed from the seller&#8217;s store as of September 28, however, various items using the faces of other celebrities remain on the store&#8217;s page.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/kitatoshio1982\/status\/1707957179595235462\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post translation:<\/strong> It&#8217;s too surreal.<\/font><\/figcaption><\/figure>\n\n\n\n<p>When <a href=\"https:\/\/www.bengo4.com\/c_23\/n_16559\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bengo4<\/a>, a Japanese site dedicated to sharing news pertaining to litigation and legal advice, reached out to Anno\u2019s anime studio Khara about the strange situation, they could only confirm that the director had nothing to do with the selling of the items. The site also reports that Anno is currently proceeding with a lawsuit for the unauthorized use of his face, however, whether it will be against the sellers or Amazon isn\u2019t mentioned.<\/p>\n\n\n\n<p>Although the distributors wrongly used Anno\u2019s likeness to sell their products, many online users were amused by the strangeness of the situation, with many finding the notion of the anime director\u2019s face appearing on household items to be humorous. One user <a href=\"https:\/\/twitter.com\/PzKpfw_II_L\/status\/1707305407688110282\" target=\"_blank\" rel=\"noreferrer noopener\">commented<\/a>, \u201cThis is serious news, but the picture is so funny I can&#8217;t help but to laugh.\u201d Some users believed that, had the items been sold by the director himself, they might actually have become popular. Conversely, a larger amount of users wondered what kind of person would want to own such items. One user questioned, &#8220;Who&#8217;s gonna wear underwear with Hideaki Anno&#8217;s face on them lol.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u4f55\u6545\uff1f\u3069\u3046\u3057\u3066\uff1f\u30de\u30cb\u30a2\u5411\u3051\uff1f\u3048\uff1f <a href=\"https:\/\/t.co\/dwzwQdtgWG\">https:\/\/t.co\/dwzwQdtgWG<\/a> <a href=\"https:\/\/t.co\/2CjqkM2iRT\">pic.twitter.com\/2CjqkM2iRT<\/a><\/p>&mdash; yass_2nd (@yass_yass_2nd) <a href=\"https:\/\/twitter.com\/yass_yass_2nd\/status\/1707357695932809426?ref_src=twsrc%5Etfw\">September 28, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post translation:<\/strong> Why? What for? Is it for Anno enthusiasts? Huh?<\/font><\/figcaption><\/figure>\n\n\n\n<p>Other users commented on the impending legal trouble awaiting the Amazon seller. One user <a href=\"https:\/\/twitter.com\/chindenchi\/status\/1707355276654022770\" target=\"_blank\" rel=\"noreferrer noopener\">commented<\/a>, \u201cLots of companies have been reproducing photos and illustrations without permission for a while now, but it looks like these guys have finally stepped on a landmine lol.&#8221; Users also mentioned the violation of Anno&#8217;s personality rights, as one user <a href=\"https:\/\/twitter.com\/sakaima\/status\/1707319367330046393\" target=\"_blank\" rel=\"noreferrer noopener\">commented<\/a>, \u201cI can\u2019t help but smile at this refreshing violation of portrait rights (portrait publicity rights). I wonder why they would try to manufacture and sell something like this\u2026 I guess they thought that Anno would\u2019ve found this funny and forgiven them.\u201d <\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/prsj.or.jp\/faqs\/%E8%82%96%E5%83%8F%E6%A8%A9%EF%BC%88right-of-portrait%EF%BC%89\/#:~:text=%E8%87%AA%E8%BA%AB%E3%81%AE%E8%82%96%E5%83%8F%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E7%8B%AC%E5%8D%A0,%E5%BF%85%E8%A6%81%E3%81%A8%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%80%82\" target=\"_blank\" rel=\"noreferrer noopener\">Public Relations Society of Japan<\/a>, \u201cPortrait rights are the exclusive right to use one\u2019s own portrait. When using another person\u2019s portrait, permission must be obtained from the person\u2019s portrait rights agents.\u201d Since the sellers used Anno\u2019s as well as a variety of celebrities&#8217; faces seemingly without their permission, they could be subject to legal action. Users more familiar with Japanese law also chimed in on the ordeal. A lawyer specializing in legal affairs relating to entertainment <a href=\"https:\/\/twitter.com\/LawyerFunabashi\/status\/1707311883966095389\" target=\"_blank\" rel=\"noreferrer noopener\">commented<\/a>, \u201cThis could be considered a violation of publicity rights, but why doesn\u2019t the article mention that? Naturally, I\u2019m concerned about rights infringement.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u306a\u306b\u3053\u308c\uff1e\u5eb5\u91ce\u76e3\u7763\u306e\u9854\u304c\u5927\u304d\u304f\u5370\u5237\u3055\u308c\u305f\u7537\u6027\u7528\u4e0b\u7740 \u300c\u5eb5\u91ce\u79c0\u660e \u30dc\u30af\u30b5\u30fc\u30d1\u30f3\u30c4 \u30e1\u30f3\u30ba \u4e0b\u7740 \u5feb\u9069 \u5438\u6c34\u901f\u4e7e \u56db\u89d2 \u30e1\u30f3\u30ba \u30dc\u30af\u30b5\u30fc\u30d6\u30ea\u30fc\u30d5 \u524d\u9589\u3058 \u901a\u6c17\u6027 \u30b9\u30c8\u30ec\u30c3\u30c1 \u6c34\u6cf3\u30d1\u30f3\u30c4 M\u300d<a href=\"https:\/\/t.co\/WAj5x3Hyoe\">https:\/\/t.co\/WAj5x3Hyoe<\/a> <a href=\"https:\/\/t.co\/IKVOLkT6r5\">https:\/\/t.co\/IKVOLkT6r5<\/a> <a href=\"https:\/\/t.co\/pmDcAKWwOx\">pic.twitter.com\/pmDcAKWwOx<\/a><\/p>&mdash; \u6d45\u8b00\u8fd1\u616e \ud835\udcd3\ud835\udcf8\ud835\udcf6\ud835\udcf2\ud835\udcf7\ud835\udcf2\ud835\udcf8\ud835\udcf7\ud835\udcf3\ud835\udcf9 \ud83d\udcab (@dominionjp) <a href=\"https:\/\/twitter.com\/dominionjp\/status\/1707408214206390603?ref_src=twsrc%5Etfw\">September 28, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post translation: <\/strong>What the heck is this&gt; Men\u2019s underwear with a large print of director Hideaki Anno\u2019s face. \u201cHideaki Anno Boxer Shorts, Men\u2019s Boxer Briefs, Front Closure, Breathable, Stretch Swimming Shorts M\u201d<\/font><\/figcaption><\/figure>\n\n\n\n<p>Although most users found the situation to be quite comical, some users who\u2019ve experienced the unauthorized use of their own works could understand why the director would want to pursue quick litigation. A user <a href=\"https:\/\/twitter.com\/emi_greenwave\/status\/1707584322893758653\" target=\"_blank\" rel=\"noreferrer noopener\">commented<\/a>, \u201cI\u2019ve also had my illustrations used without my permission and then sold on Amazon, but it\u2019s even worse for it to be your face.\u201d<\/p>\n\n\n\n<p>It appears that for Anno, the discovery of his face being used to sell products without his knowledge was no laughing matter. Whether or not Anno&#8217;s lawsuit will reach the courts is still unknown, however, the quickness in which the director sought out the removal of the offending items may be an indication of how serious he is about protecting his public image.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese director and animator Hideaki Anno has his face printed on bags, blankets, and men&#8217;s underpants without his permission on Amazon. Online users find the ordeal strange, yet comical as they wonder who the target market would be for such items.<\/p>\n","protected":false},"author":57,"featured_media":21980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3,65],"tags":[17,66],"class_list":["post-21974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nongaming-news","tag-japan-related-news","tag-non-gaming-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evangelion creator Hideaki Anno takes action against his face being printed on men\u2019s underpants - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Japanese director and animator Hideaki Anno has his face printed on bags, blankets, and men&#039;s underpants without his permission on Amazon. Online users find the ordeal strange, yet comical as they wonder who the target market would be for such items.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20231002-21974\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evangelion creator Hideaki Anno takes action against his face being printed on men\u2019s underpants - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Japanese director and animator Hideaki Anno has his face printed on bags, blankets, and men&#039;s underpants without his permission on Amazon. Online users find the ordeal strange, yet comical as they wonder who the target market would be for such items.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/20231002-21974\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T04:29:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/10\/20231002-21974-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1179\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Remi Morisawa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Remi Morisawa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evangelion creator Hideaki Anno takes action against his face being printed on men\u2019s underpants - AUTOMATON WEST","description":"Japanese director and animator Hideaki Anno has his face printed on bags, blankets, and men's underpants without his permission on Amazon. 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