{"id":20765,"date":"2023-08-16T19:08:15","date_gmt":"2023-08-16T10:08:15","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=20765"},"modified":"2023-08-17T09:26:30","modified_gmt":"2023-08-17T00:26:30","slug":"20230816-20765","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/","title":{"rendered":"YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0"},"content":{"rendered":"\n<p>Japanese users started noticing the appearance of an alternate YouTube logo on the YouTube site and apps on August 16. The unexpected font of the new logo has caused a variety of reactions on Japanese X (formerly Twitter), with many agreeing that it is reminiscent of lame logo T-shirts worn by edgy teenagers back in the day.&nbsp;<\/p>\n\n\n\n<p>Next to YouTube\u2019s familiar play button logo stands the name \u201cYouTube\u201d in a simple, bold typeface. This is normally the case, but users of YouTube Japan have started noticing that upon entering the site or clicking the usual logo, it gets swapped out with a new, alternate logo, which has the word YouTube written out in a strikingly different Blackletter\/Gothic script font. The logo transitions with an animation of the letters being written out in a calligraphic manner.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"127\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-001.jpg\" alt=\"\" class=\"wp-image-20767\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-001.jpg 550w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-001-380x88.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-001-150x35.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-001-300x69.jpg 300w\" \/><figcaption class=\"wp-element-caption\">Side-by-side comparison of the original and alternate YouTube logos<\/figcaption><\/figure>\n\n\n\n<p>But what caused the appearance of the alternate logo? Hovering over the new YouTube logo reveals the tag \u201cStroke of Genius,\u201d and clicking on it leads you to a featured YouTube playlist by the official \u201cYouTube Japan\u201d channel. The description of the playlist reads \u201cJoin calligraphy creators as they showcase the visually compelling beauty of an age-old artform,\u201d making it clear that it is a special feature meant to introduce the art of Japanese (when viewing the site from Japan) calligraphers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1485\" height=\"308\" sizes=\"auto, (max-width: 1485px) 100vw, 1485px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image.png\" alt=\"\" class=\"wp-image-20772\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image.png 1485w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image-600x124.png 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image-380x79.png 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image-768x159.png 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image-150x31.png 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image-300x62.png 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image-696x144.png 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/image-1068x222.png 1068w\" \/><\/figure>\n\n\n\n<p>This explains why the YouTube logo went gothic for the occasion, but this connection likely ended up \u201clost in translation,\u201d as for the Japanese, calligraphy is associated with writing scripts such as kanji and hiragana, and not many will think of \u66f8\u9053 (jp: way of calligraphy) when they see a word written in black letter alphabet.&nbsp;<\/p>\n\n\n\n<p>Having this context in mind, it\u2019s not surprising that the new logo caused all manner of reactions from the Japanese public. Many had trouble even deciphering what the far-from-standard script even says, mistaking it for Arabic or other scripts. Those who were familiar with the font on the other hand, didn\u2019t know of it in a \u201cmedieval European calligraphy\u201d kind of way, but in a \u201cthat one edgy font\u201d kind of way, causing associations with everything from rock bands and Visual Kei to Chrome Hearts apparel.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/name6less9\/status\/1691579488138899659?s=20\n<\/div><figcaption class=\"wp-element-caption\"><font size=\"2\"><strong>Post translation:<\/strong> About the alternate YouTube logo, it seriously looks like the English lettering on those jerseys worn by delinquents back in the day?! Did YouTube stray from the right path\uff1f<\/font><\/figcaption><\/figure>\n\n\n\n<p>But among the various reactions, the most dominant association users have with the script seems to be \u201clame English logo T-shirts&#8221; worn by middle schoolers trying to look edgy, making YouTube\u2019s logo change seem kind of funny. Perhaps the feeling is as if a popular brand suddenly used the \u201cCool S\u201d in their logo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"303\" sizes=\"auto, (max-width: 918px) 100vw, 918px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002.jpg\" alt=\"\" class=\"wp-image-20770\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002.jpg 918w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002-600x198.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002-380x125.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002-768x253.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002-150x50.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002-300x99.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-002-696x230.jpg 696w\" \/><\/figure>\n\n\n\n<p>Although the sentiments behind the logo change ended up kind of lost, it\u2019s interesting to see that even something like a font can have such different perceptions depending on cultural background. Perhaps a happy circumstance in this story is that YouTube\u2019s logo properly used the European equivalent of calligraphy instead of settling for one of those disturbing \u201cfaux asian fonts.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese users started noticing an alternate logo on the YouTube site and apps on August 16. The unexpected font of the new logo has caused a variety of reactions on Japanese X (formerly Twitter), with many agreeing that it is reminiscent of lame logo T-shirts worn by edgy teenagers back in the day.\u00a0<\/p>\n","protected":false},"author":55,"featured_media":20769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3,65],"tags":[17],"class_list":["post-20765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nongaming-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Japanese users started noticing an alternate logo on the YouTube site and apps on August 16. The unexpected font of the new logo has caused a variety of reactions on Japanese X (formerly Twitter), with many agreeing that it is reminiscent of lame logo T-shirts worn by edgy teenagers back in the day.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Japanese users started noticing an alternate logo on the YouTube site and apps on August 16. The unexpected font of the new logo has caused a variety of reactions on Japanese X (formerly Twitter), with many agreeing that it is reminiscent of lame logo T-shirts worn by edgy teenagers back in the day.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T10:08:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T00:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1244\" \/>\n\t<meta property=\"og:image:height\" content=\"699\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0 - AUTOMATON WEST","description":"Japanese users started noticing an alternate logo on the YouTube site and apps on August 16. The unexpected font of the new logo has caused a variety of reactions on Japanese X (formerly Twitter), with many agreeing that it is reminiscent of lame logo T-shirts worn by edgy teenagers back in the day.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/","og_locale":"en_US","og_type":"article","og_title":"YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0 - AUTOMATON WEST","og_description":"Japanese users started noticing an alternate logo on the YouTube site and apps on August 16. The unexpected font of the new logo has caused a variety of reactions on Japanese X (formerly Twitter), with many agreeing that it is reminiscent of lame logo T-shirts worn by edgy teenagers back in the day.\u00a0","og_url":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/","og_site_name":"AUTOMATON WEST","article_published_time":"2023-08-16T10:08:15+00:00","article_modified_time":"2023-08-17T00:26:30+00:00","og_image":[{"width":1244,"height":699,"url":"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0","datePublished":"2023-08-16T10:08:15+00:00","dateModified":"2023-08-17T00:26:30+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/"},"wordCount":542,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-header.jpg","keywords":["News (Japan-related)"],"articleSection":["News","Non-Gaming News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/","url":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/","name":"YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-header.jpg","datePublished":"2023-08-16T10:08:15+00:00","dateModified":"2023-08-17T00:26:30+00:00","description":"Japanese users started noticing an alternate logo on the YouTube site and apps on August 16. The unexpected font of the new logo has caused a variety of reactions on Japanese X (formerly Twitter), with many agreeing that it is reminiscent of lame logo T-shirts worn by edgy teenagers back in the day.\u00a0","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/20230816-20765\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230816-20765-header.jpg","width":1244,"height":699},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/20230816-20765\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"YouTube\u2019s new calligraphic logo reminds Japanese users of edgy teen fashion\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/20765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=20765"}],"version-history":[{"count":7,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/20765\/revisions"}],"predecessor-version":[{"id":20778,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/20765\/revisions\/20778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/20769"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=20765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=20765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=20765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}