{"id":19781,"date":"2023-06-27T16:34:44","date_gmt":"2023-06-27T07:34:44","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=19781"},"modified":"2023-07-07T14:14:07","modified_gmt":"2023-07-07T05:14:07","slug":"20230627-19781","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20230627-19781\/","title":{"rendered":"Honkai: Star Rail: Japanese schoolgirls reclaim Herta\u2019s Kuru Kuru Kururin meme\u00a0"},"content":{"rendered":"\n<p><strong>Honkai: Star Rail\u2019s <\/strong>Herta\u2019s viral catchphrase \u201cKuru Kuru Kururin!\u201d (eng: Time to Twirl!) has been growing even more popular recently, spreading outside the gaming community, with even Japanese high school girls joining in on the fun.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header.jpg\" alt=\"\" class=\"wp-image-19784\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header.jpg 1280w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-1068x601.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-header-747x420.jpg 747w\" \/><\/figure>\n\n\n\n<p>Herta is a character from Honkai: Star Rail, a space fantasy RPG by HoYoverse, the developer of Genshin Impact and Honkai Impact 3rd. Herta is the master of the Herta Space Station. She is a great scientist with superior intelligence but lacks empathy and is rather eccentric with her words and actions. She appears in front of the player in the form of a doll that can be controlled remotely. Her true state is unknown, but she displays a cute appearance and oddball behaviour. In the Japanese version, she is voiced by Haruka Yamazaki, who also voices Grani in Arknights.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Genius Society #83: Herta<br>&quot;I&#39;m already perfect, so what else should I do?&quot;<br>The real master of Herta Space Station.<br><br>&gt;&gt;More info: <a href=\"https:\/\/t.co\/W9dkx52ZFD\">https:\/\/t.co\/W9dkx52ZFD<\/a><br>&gt;&gt;Official Sign-Up Page: <a href=\"https:\/\/t.co\/sM1IG9hSfk\">https:\/\/t.co\/sM1IG9hSfk<\/a><a href=\"https:\/\/twitter.com\/hashtag\/HonkaiStarRail?src=hash&amp;ref_src=twsrc%5Etfw\">#HonkaiStarRail<\/a> <a href=\"https:\/\/t.co\/9mVcR1Tlvt\">pic.twitter.com\/9mVcR1Tlvt<\/a><\/p>&mdash; Honkai: Star Rail (@honkaistarrail) <a href=\"https:\/\/twitter.com\/honkaistarrail\/status\/1521338762579619841?ref_src=twsrc%5Etfw\">May 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>One of Herta\u2019s in-game lines has been particularly popular on social media recently. While attacking enemies as a party member, Herta exclaims \u201cKuru kuru kururin!\u201d when launching attacks. The English version translates this line as \u201cTime to twirl!\u201d, but the Japanese version is essentially just Herta repeating an onomatopoeia for a spinning\/twirling motion in a cute, childish way, which hypnotized users to the point of Kuru Kuru becoming a viral meme.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kuru Kuru Kururin - Raphiiel\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/NY0ffyEu6uo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Kuru Kuru meme has been popular for some time already, but recently it seems to have made its way outside of the gaming community as well. For some reason, Kuru Kuru has been claimed by Japanese high school girls, with even TikTok videos of students dancing to the Kuru Kuru song appearing.&nbsp;<\/p>\n\n\n\n<p>The trend originated from a post by TikTok user @hatena_mikann. Their post uses the audio from a popular video of Herta saying \u201cYou\u2019ve never seen a diamond this big, right? I\u2019ll give it to you\u201d and spinning around to the ending track of Super Mario World and combines it with a video from Splatoon 3 of a girl swinging around a Fizzy Bomb. The audio used in the post exploded in popularity for its cuteness and has been used in 15,000 videos already.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.tiktok.com\/@hatena_mikann\/video\/7241505480974126337?\n<\/div><\/figure>\n\n\n\n<p>By looking at the <a href=\"https:\/\/www.tiktok.com\/music\/\u30aa\u30ea\u30b8\u30ca\u30eb\u697d\u66f2-\u307f\u304b\u3093-7241505497081203458\" target=\"_blank\" rel=\"noreferrer noopener\">contributions<\/a> one can see that the tune is especially popular among young women and schoolgirls. Some of the videos still have a connection with the original source and consist of people drawing their favorite character against a black background and having them spin around, but a portion of the videos simply use the song for its cuteness, such as in the videos of people matching their expressions to the expressions of a cat, which is the most popular type of video. Videos of people themselves spinning to the song are unexpectedly few.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1658\" height=\"772\" sizes=\"auto, (max-width: 1658px) 100vw, 1658px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001.jpg\" alt=\"\" class=\"wp-image-19785\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001.jpg 1658w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-600x279.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-380x177.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-768x358.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-1536x715.jpg 1536w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-150x70.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-300x140.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-696x324.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-1068x497.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/06\/20230626-253412-001-902x420.jpg 902w\" \/><\/figure>\n\n\n\n<p>On TikTok and similar platforms, it\u2019s not rare for music and sounds from games to become popular completely independently of their original context and become loved in their own unique way. This has previously happened with Nintendo\u2019s OSTs such as the <a href=\"https:\/\/youtu.be\/AdcS2kZJfVo\" target=\"_blank\" rel=\"noreferrer noopener\">Coconut Mall theme<\/a> song and the Koopa Troopa Dance (<a href=\"https:\/\/automaton-media.com\/en\/news\/20221115-16751\/\" target=\"_blank\" rel=\"noreferrer noopener\">Related Article<\/a>). The Hatsune Miku song \u201dTondemo Wonderz\u201d by Sasakure.UK also went viral due to parody videos being made of the YouTuber @SeikinTV dancing to the song. In a similar way, Kuru Kuru Kururin\u2019s popularity also seems to have gone beyond the context of the original character and game.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u30c8\u30f3\u30c7\u30e2\u30ef\u30f3\u30c0\u30fc\u30ba \/ \u30ef\u30f3\u30c0\u30fc\u30e9\u30f3\u30ba\u00d7\u30b7\u30e7\u30a6\u30bf\u30a4\u30e0 \u00d7 KAITO\u30103DMV\u3011\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/vI5xihka9hw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>According to a <a href=\"https:\/\/www.gameage.jp\/ja\/article\/item\/1110\/\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a> by the GameAge Research Institute, Honkai: Star Rail&#8217;s user base has a considerably higher percentage of males than Genshin Impact does. Although it\u2019s a report by a third-party organization and not the publisher of the game, it is still interesting data, as it suggests that teenage girls, who are not the primary user base, have found an element of the game to love in their own unique way.\u00a0\u00a0<\/p>\n\n\n\n<p>On a side note, the original audio of Herta saying \u201cYou\u2019ve never seen a diamond this big, right? I\u2019ll give it to you\u201d becomes \u201cI\u2019ll give you this really big diamond\u201d when played at double speed. This shortened version of the line has become popular on its own.\u00a0<\/p>\n\n\n\n<p style=\"font-size:12px\"><br><br><br><br><em>Written by. Amber V based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20230626-253412\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a>\u00a0(original article\u2019s publication date: 2023-06-26 19:53\u00a0JST)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honkai: Star Rail\u2019s Herta\u2019s viral \u201cKuru Kuru Kururin!\u201d has been growing even more popular recently, becoming a trend among Japanese schoolgirls on TikTok.<\/p>\n","protected":false},"author":3,"featured_media":19783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-19781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honkai: Star Rail: Japanese schoolgirls reclaim Herta\u2019s Kuru Kuru Kururin meme\u00a0 - 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