{"id":17906,"date":"2023-02-16T19:53:58","date_gmt":"2023-02-16T10:53:58","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=17906"},"modified":"2023-02-16T19:54:00","modified_gmt":"2023-02-16T10:54:00","slug":"20230216-17906","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20230216-17906\/","title":{"rendered":"Apex \u201cLedgends\u201d trends on Twitter in Japan as hardly anybody notices the typo"},"content":{"rendered":"\n<p><br><br><em>Apex Legends\u2019<\/em> new season, Revelry, began on February 14, and excitement for the game is reaching fever pitch. There has been an upturn in the amount of <em>Apex Legends<\/em> related posts on Twitter, and the game\u2019s hashtag has even started to trend in Japan. However, the hashtag has continued to be misspelled as #ApexLe<strong>d<\/strong>gends, and before anyone had noticed, this misspelled version became the first tag that is suggested when you search on Twitter.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Apex Legends: Revelry Gameplay Trailer\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/vgRpFAeEAn4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br>Despite the fact that it is clearly misspelled, #ApexLedgends has remained trending on Twitter in Japan for quite a long period. From what we could observe, it was there from at least the 14th until the night of the 15th.<\/p>\n\n\n\n<p>It may be that people are overlooking the mistake because it is only one extra letter, but even at the time of writing, there continues to be a steady flow of tweets that use the incorrect hashtag. Although most of these tweets are coming from Japanese users, there are also a few being posted by English-speaking users too.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"156\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-001.jpg\" alt=\"\" class=\"wp-image-17909\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-001.jpg 374w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-001-150x63.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-001-300x125.jpg 300w\" \/><\/figure>\n\n\n\n<p><br>What\u2019s more interesting is that even the Twitter accounts of some businesses have fallen into the trap laid by this incorrect hashtag. For example, stores that carry <em>Apex Legends<\/em> goods, such as <a href=\"https:\/\/twitter.com\/animatetennouji\/status\/1626042418184466432\" target=\"_blank\" rel=\"noreferrer noopener\">animate<\/a> and <a href=\"https:\/\/twitter.com\/e_stadium_SAGA\/status\/1626051387552579584\" target=\"_blank\" rel=\"noreferrer noopener\">e-stadium<\/a>, have mistakenly used #ApexLedgends.<\/p>\n\n\n\n<p>The official account for Animax\u2019s DREAM MATCH, a large-scale tournament for the game featuring many celebrities, also used the <a href=\"https:\/\/twitter.com\/e_elements_Jp\/status\/1625457486571642883\" target=\"_blank\" rel=\"noreferrer noopener\">incorrect hashtag<\/a>, and there was even a <a href=\"https:\/\/twitter.com\/ApexPST\/status\/1624302215342206976\" target=\"_blank\" rel=\"noreferrer noopener\">post<\/a> using the tag from the Twitter account that shares information about <em>Apex Legends<\/em> esports events held by Sony Interactive Entertainment. That post was actually from February 11, which is before the hashtag had started trending.<\/p>\n\n\n\n<p>There are a <a href=\"https:\/\/twitter.com\/search?q=%22ledgends%22&amp;src=typed_query&amp;f=live\" target=\"_blank\" rel=\"noreferrer noopener\">few tweets<\/a> here and there that have pointed out the spelling error in the hashtag, but it seems that the majority of users remain completely unaware.<\/p>\n\n\n\n<p>It may actually be Twitter itself that is the culprit behind the persistent use of the tag, as this hashtag pops up as a suggestion when adding tags to your own tweet. Currently, when writing a tweet in the PC browser version of Twitter, typing \u201c#apex\u201d will cause #ApexLedgends to appear as the top option. It\u2019s suddenly a lot more understandable that so many continue to use the incorrect hashtag.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"436\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002.jpg\" alt=\"\" class=\"wp-image-17908\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002.jpg 775w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/02\/20230216-237465-002-747x420.jpg 747w\" \/><\/figure>\n\n\n\n<p><br>It\u2019s unclear where the incorrect hashtag originated, but if you look back through older tweets, then you can see that the tag did not suddenly appear at the start of the new season; it was being used frequently even some time before then.<\/p>\n\n\n\n<p>As mentioned previously, #ApexLedgends has claimed the lead position in Twitter\u2019s suggestion algorithm, so the incorrectly spelled hashtag will likely be sticking around for a while yet. However, will we see things return to normal as more people begin to take notice and use the correct tag, or is #ApexLedgends here to stay?<br><br><br><br><br><\/p>\n\n\n\n<p style=\"font-size:12px\"><em>Written by. Marco Farinaccia based on the <a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20230216-237465\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a> (original article&#8217;s publication date: 2023-02-16 14:21<\/em> <em>JST)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apex Legends has been trending on Twitter in Japan, but the hashtag has continued to be misspelled as Apex Ledgends.<\/p>\n","protected":false},"author":30,"featured_media":17910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-17906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apex \u201cLedgends\u201d trends on Twitter in Japan as hardly anybody notices the typo - 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