{"id":16844,"date":"2022-11-21T16:44:24","date_gmt":"2022-11-21T07:44:24","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=16844"},"modified":"2022-11-21T16:44:25","modified_gmt":"2022-11-21T07:44:25","slug":"20221121-16844","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20221121-16844\/","title":{"rendered":"Masahiro Sakurai\u2019s cat video proves to be popular, surpassing the views of recent game-related videos"},"content":{"rendered":"\n<p><br><br>Game creator <strong>Masahiro Sakurai<\/strong> released a video about his cat to his YouTube channel, Masahiro Sakurai on Creating Games, on November 18. While the channel mostly revolves around creating video games, this cat video doesn\u2019t really have anything to do with gaming at all and has been receiving an impressive number of views and likes, while even surpassing his recent videos about game development.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"My Feline Friend, Fukurashi [Grab Bag]\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/EbkshNLpMwo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Masahiro Sakurai on Creating Games is a YouTube channel from Masahiro Sakurai, a game creator known for his involvement in early <em>Kirby<\/em> titles, the <em>Super Smash Bros. <\/em>series, and more. Videos on the channel tend to revolve around game development and what makes games interesting, with content about writing game proposals, adjusting animations, balancing sound effects, and other tips and tricks for those interested in game development. The videos are also generally between 3 to 5 minutes, so they\u2019re easy to quickly watch and digest.<\/p>\n\n\n\n<p>While the channel is about game creation, Sakurai covers a wide range of topics under the channel\u2019s \u201cGrab Bag\u201d category. This is where Sakurai has discussed topics like the price of games and the importance of exercise. Despite being called Grab Bag, though, these videos still have topics that relate to video games. However, on November 18, Sakurai posted a video truly out of left field. A cat video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/t.co\/2lbtlJvq7Q\">https:\/\/t.co\/2lbtlJvq7Q<\/a><br>Today&#39;s Grab Bag video has nothing to do with games, but I have a feeling it&#39;s something you&#39;ve all been wanting me to cover.<br>I think I can oblige&#8230;but just this once!<br><br>Sharing videos of my cat is very YouTuber of me, isn&#39;t it? <a href=\"https:\/\/t.co\/A9PCjG3HmM\">pic.twitter.com\/A9PCjG3HmM<\/a><\/p>&mdash; \u685c\u4e95 \u653f\u535a \/ Masahiro Sakurai (@Sora_Sakurai) <a href=\"https:\/\/twitter.com\/Sora_Sakurai\/status\/1593514595750096901?ref_src=twsrc%5Etfw\">November 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><br>After the release of <em>Super Smash Bros. Ultimate<\/em>, Sakurai for a long time would post screenshots every day from the game. These screenshots would also occasionally include pictures of his cat Fukurashi. The cat\u2019s name is actually Fukura, but Sakurai uses Fukurashi as it has a nice ring to it. Sakurai explains that the cat video is his response to fans who say they want to see more of his cat, and half of the video itself is simply images and videos of Fukurashi. With that said, it looks like the response has been strong.<\/p>\n\n\n\n<p>The Japanese version of the video had around 190,000 views as of November 21 at 11:00 a.m. (JST), standing toe to toe with other recent videos on the channel. But what\u2019s especially interesting is how the number of likes is nearly double. Recent videos on Sakurai\u2019s Japanese YouTube channel have around 7,000 to 11,000 likes, but Fukurashi\u2019s video has already pulled in around 18,000.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"275\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a.jpg\" alt=\"\" class=\"wp-image-16847\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a.jpg 884w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a-600x187.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a-380x118.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a-768x239.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a-150x47.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a-300x93.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-001a-696x217.jpg 696w\" \/><\/figure>\n\n\n\n<p><br>The difference is even more pronounced on the English version of Sakurai\u2019s channel. This is because the Fukurashi video already has a commanding lead in views over all the videos released on his channel this past month. The videos released in November generally fall between 50,000 and 120,000 views. As of November 21, 11:00 a.m. (JST), the Fukurashi video had roughly 170,000 views, pulling ahead of the pack. It hasn\u2019t reached the popularity of videos discussing development secrets behind <em>Kirby<\/em> and <em>Smash Bros<\/em>, but it is interesting to see a cat video totally unrelated to games draw more attention than much of the regular content.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"787\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002.jpg\" alt=\"\" class=\"wp-image-16846\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-600x394.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-380x249.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-768x504.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-150x98.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-300x197.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-696x456.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-1068x700.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-640x420.jpg 640w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/11\/20221121-227474-002-741x486.jpg 741w\" \/><\/figure>\n\n\n\n<p><br>The reason for this is partially related to how cats in general pull in numbers, but it\u2019s also thanks to how media outlets picked up the news. The RSS reader Feedly grabs topics that are popular in the media and shows them as trends, and Fukurashi was temporarily trending on November 19.<\/p>\n\n\n\n<p>While each of Sakurai\u2019s regular game-related videos don\u2019t get articles written about them, it\u2019s interesting to see something outside of the norm posted, which is likely why many news outlets covered it and made the video more viral. Since Sakurai\u2019s videos typically encourage thought and consideration, maybe fans were happy to just turn their brains off and enjoy some cat content. Either way, cats do numbers.<br><br><br><br><br><\/p>\n\n\n\n<p style=\"font-size:12px\"><em>Written by. Nick Mosier based on the <a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20221121-227474\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a> (original article&#8217;s publication date: 2022-11-21 11:56 JST)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Game creator Masahiro Sakurai released a video about his cat to his YouTube channel and has been receiving an impressive number of views and likes, while even surpassing his recent videos about game development.<\/p>\n","protected":false},"author":3,"featured_media":16846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[33],"class_list":["post-16844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-nintendo"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Masahiro Sakurai\u2019s cat video proves to be popular, surpassing the views of recent game-related videos - 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