{"id":15638,"date":"2022-09-13T13:26:08","date_gmt":"2022-09-13T04:26:08","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=15638"},"modified":"2022-09-13T13:27:31","modified_gmt":"2022-09-13T04:27:31","slug":"20220913-15638","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220913-15638\/","title":{"rendered":"Splatoon 3\u2019s Hero Mode stage names are parody poems in the Japanese version"},"content":{"rendered":"\n



Splatoon 3<\/strong><\/em>\u2019s Hero Mode stage names in the Japanese version have been a good source of laughs for players in Japan as they parody the poem-like slogans many real estate companies in the country use.<\/p>\n\n\n\n

In English, Splatoon 3<\/em> has stage names like, \u201cOctopods at Rest Tend to FLIP OUT!\u201d \u201cSplat you on the Flip Side,\u201d and \u201cDoor, Doors, Doors! And More! (Doors)\u201d which are clever bits of wordplay but not necessarily poems. On the other hand, the Japanese versions of these names are more like catchy poems that will almost make you cringe when reading them. It would also be a stretch to say the stage names match with the content of the stages themselves because that\u2019s not the case.
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While ultimately only conjecture, these names appear to be homages to what are called \u201c\u30de\u30f3\u30b7\u30e7\u30f3\u30dd\u30a8\u30e0 (apartment poems),\u201d or the slogans seen on real estate advertising in Japan. It\u2019s common to see real estate advertising here with invigorating images coupled with grandiose phrases. <\/p>\n\n\n\n

As for why apartment poems are so common, there are apparently a lot of regulations on what real estate companies can say in their advertising, so they\u2019re trying to draw attention while staying within the guidelines (Living Magazine Biz<\/a>).
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From The Poetic Mansion<\/em> introduction page<\/a>, a card game about apartment poems<\/figcaption><\/figure>\n\n\n\n


The stages names in Splatoon 3<\/em>\u2019s Hero Mode follow this same apartment poem format. And unlike the English version, the names feature words and phrases more related to buildings and architecture like \u201c\u5efa\u7bc9\u306e\u7f8e\u5b66 (aesthetic architecture),\u201d \u201c\u5feb\u9069\u7a7a\u9593 (comfortable space),\u201d and \u201c\u30d7\u30ed\u30e0\u30ca\u30fc\u30c9 (promenade).\u201d And since they don\u2019t really match the stages, it feels more like they wanted to get the poems across. Apartment poems have practically become a meme in Japan, so you could even say it\u2019s a little avant-garde of Nintendo to use them in one of their most popular titles.<\/p>\n\n\n\n

The stages names in Splatoon 2<\/em> were relatively orthodox, so there wasn\u2019t really a precedent from before for using apartment poems. We can also see that many<\/a> social media users have taken notice, with one even putting together a quiz<\/a> where users select if the text is a Splatoon 3<\/em> stage name or an apartment poem.<\/p>\n\n\n\n

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\u30b9\u30d7\u30e93\u306e\u30d2\u30fc\u30ed\u30fc\u30e2\u30fc\u30c9\u3001\u30b9\u30c6\u30fc\u30b8\u540d\u304c\u5168\u90e8\u30de\u30f3\u30b7\u30e7\u30f3\u30dd\u30a8\u30e0\u306b\u306a\u3063\u3066\u3066\u7b11\u3046 pic.twitter.com\/dI7P7NxMry<\/a><\/p>— PM\u541b (@wXvG8M) September 10, 2022<\/a><\/blockquote>