{"id":15168,"date":"2022-08-23T11:57:13","date_gmt":"2022-08-23T02:57:13","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=15168"},"modified":"2022-08-23T13:16:42","modified_gmt":"2022-08-23T04:16:42","slug":"20220823-15168","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220823-15168\/","title":{"rendered":"Ninja Slayer game sees a massive sales boost after a speedrunning event and a name change"},"content":{"rendered":"\n<p><br><br>The official Twitter account for the cyberpunk ninja novel <em>Ninja Slayer<\/em> has reported that the tie-in game <strong><em>NINJASLAYER: AREA 4643<\/em> <\/strong>received a massive boost in sales over the past week. According to their tweet, the recent name change, and increased recognition are being reflected in the sales.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header.jpg\" alt=\"\" class=\"wp-image-15171\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-1068x601.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-header-747x420.jpg 747w\" \/><\/figure>\n\n\n\n<p><br><em>NINJASLAYER: AREA 4643<\/em>&nbsp;is a top-down shooting game set in the cyberpunk city of Neo-Saitama.&nbsp;The game is based on the <em>Ninja Slayer<\/em> Japanese novel series that was serialized on Twitter and features tense action and characters from the novels like Yakuza Tengu. The game was jointly developed by Diehardtales Games, the team behind the original work, and Japanese indie developer DeathMofuMofu who have previously released games such as <em>Neko Navy<\/em>.<\/p>\n\n\n\n<p>The game was initially released as <em>AREA 4643<\/em> but received a sudden name change to <em>NINJASLAYER: AREA 4643<\/em> just the other day, adding the name of the original work to the title. This was done because of a speedrunning event in Japan called RTA in Japan Summer 2022 (RiJ) where the game was featured. During the run, viewers could be seen saying they didn\u2019t know it was a <em>Ninja Slayer<\/em> game which prompted the official <em>Ninja Slayer<\/em> Twitter account into action. They explained, \u201cAfter watching RTA in Japan and seeing nobody realize that this was a&nbsp;<em>Ninja Slayer<\/em>&nbsp;game, we added the title.\u201d (<a href=\"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/\" target=\"_blank\" rel=\"noreferrer noopener\">related article<\/a>)<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002.jpg\" alt=\"\" class=\"wp-image-15170\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-1068x601.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220822-215579-002-747x420.jpg 747w\" \/><\/figure>\n\n\n\n<p><br>And judging by a tweet from the <em>Ninja Slayer<\/em> account on August 22, it sounds like it didn\u2019t take long for the results to become apparent. After roughly 5 days since the name change, the official Twitter account reported a massive increase of \u201croughly 4,643%\u201d in sales compared to the previous week. The tweet credits an increase in recognition of the game due to the previously mentioned RiJ and the media coverage that came along with the name change.<\/p>\n\n\n\n<p>The tweet also contains a screen capture of the actual sales total window in Steam, and we can see that the change was actually 4,820% rather than 4,643%. I don\u2019t know what kind of rounding they did to get to 4,643% but it does match up nicely with the game\u2019s title.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u25c6WNS\u25c6RiJ\u590f\u306b\u3082\u767b\u5834\u3057\u305f\u8208\u596e\u3059\u308b\u771f\u306e\u30b2\u30fc\u30e0\u300cAREA4643\u300d\u3067\u3059\u304c\u300c\u30cb\u30f3\u30b8\u30e3\u30b9\u30ec\u30a4\u30e4\u30fc\u306e\u30b2\u30fc\u30e0\u3060\u3068\u77e5\u3089\u306a\u304b\u3063\u305f\u300d\u300c\u306a\u3093\u3067\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u306e\u300d\u3068\u3044\u3046\u4eba\u304c\u5927\u52e2\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u305f\u3081\u3001\u30b2\u30fc\u30e0\u540d\u3092\u300cNINJASLAYER : AREA4643\u300d\u306b\u5909\u66f4\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u8a9e\u3082\u5f15\u7d9a\u304d\u30d5\u30eb\u30b5\u30dd\u30fc\u30c8\u3067\u3059\u25c6<a href=\"https:\/\/t.co\/Mn0to3Ivcd\">https:\/\/t.co\/Mn0to3Ivcd<\/a> <a href=\"https:\/\/t.co\/Yq6dhpVDdj\">pic.twitter.com\/Yq6dhpVDdj<\/a><\/p>&mdash; \u30cb\u30f3\u30b8\u30e3\u30b9\u30ec\u30a4\u30e4\u30fc \/ Ninja Slayer (@NJSLYR) <a href=\"https:\/\/twitter.com\/NJSLYR\/status\/1559738274897600513?ref_src=twsrc%5Etfw\">August 17, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption><font size=\"2\"><strong>Tweet Translation:<br><\/strong>\u25c6WNS\u25c6Thanks to RiJ and all sorts of media coverage, NINJASLAYER: AREA 4643 saw increased visibility and an increase in sales of roughly 4,643% on Steam last week. Thanks for all the retweets and likes. We\u2019re incredibly excited that more people are becoming interested in Ninja Slayer.<\/font><\/figcaption><\/figure>\n\n\n\n<p><br>The \u201c4643\u201d in the title is a play on words referring to the Yoroshisan pharmaceutical company that appears in the series. In Japanese, the numbers 4-6-4-3 can be read as yo-ro-shi-san. The company does all sorts of bad stuff in the series like mass produce Yakuza clones for combat and mix narcotics into medicine and nutritional supplements. For hardcore <em>Ninja Slayer<\/em> fans, seeing the number would ring a bell.<\/p>\n\n\n\n<p>Overall, the original novel series is a high-context work, but the recent name change, and increased media coverage seems to be bringing the tie-in game a new batch of fans. <em>Ninja Slayer<\/em> is highly regarded as an action-packed novel and has been adapted into a popular manga series as well. <em>NINJASLAYER: AREA 4643<\/em> is a game you can enjoy even if you aren\u2019t familiar with the original, and as a hardcore <em>Ninja Slayer<\/em> fan, I (the original author of this article) hope you check it out if you\u2019re interested.<\/p>\n\n\n\n<p><em>NINJASLAYER: AREA 4643<\/em> is available on PC (<a href=\"https:\/\/store.steampowered.com\/app\/948100\/NINJASLAYER__AREA_4643\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>). They also have a <a href=\"https:\/\/twitter.com\/njslyr\/status\/1077162947456057344\" target=\"_blank\" rel=\"noreferrer noopener\">policy<\/a> of not putting the game on sale, so there\u2019s no need to worry that the price will drop right after you buy it.<br><br><br><\/p>\n\n\n\n<p style=\"font-size:12px\"><em>Written by. Nick Mosier based on the <a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20220822-215579\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a> (original article&#8217;s publication date: 2022-08-22 17:42 JST)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The official Twitter account for the cyberpunk ninja novel Ninja Slayer has reported that the tie-in game NINJASLAYER: AREA 4643 received a massive boost in sales over the past week. According to their tweet, the recent name change, and increased recognition are being reflected in the sales.<\/p>\n","protected":false},"author":30,"featured_media":15172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-15168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ninja Slayer game sees a massive sales boost after a speedrunning event and a name change - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"The official Twitter account for the cyberpunk ninja novel Ninja Slayer has reported that the tie-in game NINJASLAYER: AREA 4643 received a massive boost in sales over the past week. 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