{"id":15029,"date":"2022-08-18T12:45:12","date_gmt":"2022-08-18T03:45:12","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=15029"},"modified":"2022-08-18T12:47:01","modified_gmt":"2022-08-18T03:47:01","slug":"20220818-15029","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/","title":{"rendered":"Ninja Slayer game gets a sudden name change on Steam because some weren\u2019t aware it was related to the series"},"content":{"rendered":"\n<p><br><br>The official Twitter account for the cyberpunk ninja novel <em><strong>Ninja Slayer<\/strong><\/em> has announced that the name of the tie-in game <em>AREA 4643<\/em> has been changed. The new title is <em>NINJASLAYER: AREA 4643<\/em>, and it was changed because of the number of people that didn\u2019t know it was a <em>Ninja Slayer<\/em> game.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u25c6WNS\u25c6RiJ\u590f\u306b\u3082\u767b\u5834\u3057\u305f\u8208\u596e\u3059\u308b\u771f\u306e\u30b2\u30fc\u30e0\u300cAREA4643\u300d\u3067\u3059\u304c\u300c\u30cb\u30f3\u30b8\u30e3\u30b9\u30ec\u30a4\u30e4\u30fc\u306e\u30b2\u30fc\u30e0\u3060\u3068\u77e5\u3089\u306a\u304b\u3063\u305f\u300d\u300c\u306a\u3093\u3067\u6559\u3048\u3066\u304f\u308c\u306a\u3044\u306e\u300d\u3068\u3044\u3046\u4eba\u304c\u5927\u52e2\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u305f\u3081\u3001\u30b2\u30fc\u30e0\u540d\u3092\u300cNINJASLAYER : AREA4643\u300d\u306b\u5909\u66f4\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u8a9e\u3082\u5f15\u7d9a\u304d\u30d5\u30eb\u30b5\u30dd\u30fc\u30c8\u3067\u3059\u25c6<a href=\"https:\/\/t.co\/Mn0to3Ivcd\">https:\/\/t.co\/Mn0to3Ivcd<\/a> <a href=\"https:\/\/t.co\/Yq6dhpVDdj\">pic.twitter.com\/Yq6dhpVDdj<\/a><\/p>&mdash; \u30cb\u30f3\u30b8\u30e3\u30b9\u30ec\u30a4\u30e4\u30fc \/ Ninja Slayer (@NJSLYR) <a href=\"https:\/\/twitter.com\/NJSLYR\/status\/1559738274897600513?ref_src=twsrc%5Etfw\">August 17, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption><font size=\"2\"><strong>Tweet Translation:<br><\/strong>\u201c\u25c6WNS\u25c6 The series tie-in game AREA 4643 has appeared in events like RTA in Japan but because so many were saying \u201cI didn\u2019t know this was a Ninja Slayer game,\u201d and, \u201cwhy didn\u2019t anyone tell me?\u201d we changed the name to NINJASLAYER: AREA 4643. It will continue to fully support Japanese language options.\u201d<\/font><\/figcaption><\/figure>\n\n\n\n<p><br><em>NINJASLAYER: AREA 4643<\/em> is a top-down shooting game set in the cyberpunk city of Neo-Saitama. The game is based on the <em>Ninja Slayer<\/em> Japanese novel series that was serialized on Twitter and was released for PC by Diehardtales Games and indie game developer DeathMofuMofu.<\/p>\n\n\n\n<p>As previously mentioned, the game was originally released for Steam as <em>AREA 4643<\/em> on December 21, 2018. The recent title change seems to have been sparked by the RTA in Japan Summer 2022 event that was held just the other day.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001.jpg\" alt=\"\" class=\"wp-image-15032\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-1068x601.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-001-747x420.jpg 747w\" \/><\/figure>\n\n\n\n<p><br>RTA in Japan is a speedrunning event featuring a variety of games, with <em>AREA 4643<\/em> being one of them this time around. Speedrunner frapan used <em>Ninja Slayer<\/em> protagonist Kenji Fujikido for their run and demonstrated skillful bullet dodging while taking down enemies with shots and bombs. After a hard-fought showdown with the final boss, frapan cleared the game in 13 minutes and 15 seconds, faster than planned.<\/p>\n\n\n\n<p>frapan\u2019s excellent play and lively commentary also served to get the chat fired up. But for some viewers, it was also enlightening as comments could be seen by some saying they didn\u2019t know it was a <em>Ninja Slayer <\/em>game.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AREA 4643 - RTA in Japan Summer 2022\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/6-cEWEuGYMg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br>Of course, there were also many viewers that knew it was an official <em>Ninja Slayer<\/em> game. However, some said that at a glance you wouldn\u2019t know the title <em>AREA 4643<\/em> is for a <em>Ninja Slayer<\/em> game, and even when seeing the gameplay, it\u2019s not unlikely that many wouldn\u2019t make the connection.<\/p>\n\n\n\n<p>Taking all of that into account, the official Twitter account announced a name change for the game. The name of the game is now <em>NINJASLAYER: AREA 4643<\/em>, making it clear that it\u2019s related to the <em>Ninja Slayer<\/em> series. The Japanese Steam page adds, \u201cAfter watching RTA in Japan and seeing nobody realize that this was a <em>Ninja Slayer<\/em> game, we added the title.\u201d It looks like the official <em>Ninja Slayer<\/em> account was also watching RTA in Japan, and because of that, were aware of viewers\u2019 reactions. Frapan also seemed surprised that their run caused a reaction from the official account.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">RTA\u8d70\u3063\u305f\u3089\u30b2\u30fc\u30e0\u30bf\u30a4\u30c8\u30eb\u304c\u5909\u308f\u308b\u306a\u3093\u3066\u4e88\u60f3\u3067\u304d\u308b\u304b\uff01 <a href=\"https:\/\/t.co\/ERxgWjMo4B\">https:\/\/t.co\/ERxgWjMo4B<\/a><\/p>&mdash; \u30d5\u30e9\u30d1\u30f3\u2699\ud83d\udc34\ud83e\uddea (@frarapan) <a href=\"https:\/\/twitter.com\/frarapan\/status\/1559741281940561920?ref_src=twsrc%5Etfw\">August 17, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption><font size=\"2\"><strong>Tweet Translation:<br><\/strong>I didn\u2019t imagine my run would get the name of the game changed!<\/font><\/figcaption><\/figure>\n\n\n\n<p><br>But why did many not originally realize this was a <em>Ninja Slayer<\/em> game? In addition to the possible reasons mentioned above, it\u2019s likely because only the most hardcore fans would understand the reference in the title.<\/p>\n\n\n\n<p>The \u201c4643\u201d in the title refers to the Yoroshisan pharmaceutical company in the series. In Japanese, the numbers 4-6-4-3 can be read as yo-ro-shi-san. Plus, the Ninja Slayer doesn\u2019t appear in the screenshots on the store page and was added to the game after launch. The popular Yakuza Tengu character has been in the game since launch but could have been overlooked by those not closely familiar with the series.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002.jpg\" alt=\"\" class=\"wp-image-15031\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-1068x601.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-002-747x420.jpg 747w\" \/><\/figure>\n\n\n\n<p><br>Those that noticed the use of the so-called \u201cninsatsugo,\u201d the way the series uses text to sound like a stilted translation, might have caught on that it was a <em>Ninja Slayer<\/em> game, but that also feels more like a nod to hardcore fans. Overall, <em>AREA 4643<\/em> is a high-context work.<\/p>\n\n\n\n<p>It was probably a good call to change the title so fans can easily recognize it as <em>Ninja Slayer<\/em>. It might even bring in a new batch of players who are searching for a game by simply using the search terms \u201cNinja Slayer.\u201d At least we hope so.<\/p>\n\n\n\n<p><em>NINJASLAYER: AREA 4643<\/em> is now available on PC (<a href=\"https:\/\/store.steampowered.com\/app\/948100\/NINJASLAYER__AREA_4643\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>).<br><br><br><\/p>\n\n\n\n<p style=\"font-size:12px\"><em>Written by. Nick Mosier based on the <a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20220817-214845\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a> (original article&#8217;s publication date: 2022-08-17 18:02<\/em> <em>JST)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The name of the Ninja Slayer tie-in game AREA 4643 has been changed. The new title is NINJASLAYER: AREA 4643, and it was changed because of the number of people that didn\u2019t know it was a Ninja Slayer game. \u201cAfter watching RTA in Japan and seeing nobody realize that this was a Ninja Slayer game, we added the title.\u201d<\/p>\n","protected":false},"author":41,"featured_media":15033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-15029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ninja Slayer game gets a sudden name change on Steam because some weren\u2019t aware it was related to the series - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"The name of the Ninja Slayer tie-in game AREA 4643 has been changed. The new title is NINJASLAYER: AREA 4643, and it was changed because of the number of people that didn\u2019t know it was a Ninja Slayer game. \u201cAfter watching RTA in Japan and seeing nobody realize that this was a Ninja Slayer game, we added the title.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ninja Slayer game gets a sudden name change on Steam because some weren\u2019t aware it was related to the series - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"The name of the Ninja Slayer tie-in game AREA 4643 has been changed. The new title is NINJASLAYER: AREA 4643, and it was changed because of the number of people that didn\u2019t know it was a Ninja Slayer game. \u201cAfter watching RTA in Japan and seeing nobody realize that this was a Ninja Slayer game, we added the title.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T03:45:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T03:47:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Koutaro Sato\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Koutaro Sato\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ninja Slayer game gets a sudden name change on Steam because some weren\u2019t aware it was related to the series - AUTOMATON WEST","description":"The name of the Ninja Slayer tie-in game AREA 4643 has been changed. The new title is NINJASLAYER: AREA 4643, and it was changed because of the number of people that didn\u2019t know it was a Ninja Slayer game. \u201cAfter watching RTA in Japan and seeing nobody realize that this was a Ninja Slayer game, we added the title.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/","og_locale":"en_US","og_type":"article","og_title":"Ninja Slayer game gets a sudden name change on Steam because some weren\u2019t aware it was related to the series - AUTOMATON WEST","og_description":"The name of the Ninja Slayer tie-in game AREA 4643 has been changed. The new title is NINJASLAYER: AREA 4643, and it was changed because of the number of people that didn\u2019t know it was a Ninja Slayer game. \u201cAfter watching RTA in Japan and seeing nobody realize that this was a Ninja Slayer game, we added the title.\u201d","og_url":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/","og_site_name":"AUTOMATON WEST","article_published_time":"2022-08-18T03:45:12+00:00","article_modified_time":"2022-08-18T03:47:01+00:00","og_image":[{"width":1344,"height":756,"url":"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-header.jpg","type":"image\/jpeg"}],"author":"Koutaro Sato","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Koutaro Sato","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/"},"author":{"name":"Koutaro Sato","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/a24ffb896abe4c4f749a29d6fd4f0079"},"headline":"Ninja Slayer game gets a sudden name change on Steam because some weren\u2019t aware it was related to the series","datePublished":"2022-08-18T03:45:12+00:00","dateModified":"2022-08-18T03:47:01+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/"},"wordCount":729,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-header.jpg","keywords":["News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/","url":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/","name":"Ninja Slayer game gets a sudden name change on Steam because some weren\u2019t aware it was related to the series - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/20220818-15029\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/08\/20220817-214845-header.jpg","datePublished":"2022-08-18T03:45:12+00:00","dateModified":"2022-08-18T03:47:01+00:00","description":"The name of the Ninja Slayer tie-in game AREA 4643 has been changed. 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