{"id":14260,"date":"2022-07-22T20:55:00","date_gmt":"2022-07-22T11:55:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=14260"},"modified":"2022-08-01T17:54:48","modified_gmt":"2022-08-01T08:54:48","slug":"20220722-14260","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220722-14260\/","title":{"rendered":"Massage Freaks delayed after receiving backlash in Japan over its risqu\u00e9 subject matter [Update]"},"content":{"rendered":"\n<p style=\"font-size:12px\"><em>Written by. Ryuki Ishii based on the <a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20220722-211378\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a> (original article&#8217;s publication date: 2022-07-22 20:27<\/em> <em>JST)<\/em><\/p>\n\n\n\n<p><br><br>qureate has announced that they\u2019ve decided to delay the launch of <strong><em>Massage Freaks<\/em> <\/strong>as a result of discussions with concerned parties. The game was initially scheduled to launch for the Nintendo Switch on August 4. The new release date has yet to be determined.<\/p>\n\n\n\n<p>According to qureate\u2019s announcement tweet, all preorders will be canceled as a result of this delay. In addition, the company states that it will proceed with legal actions against the spread of false rumors that obstruct its business, or posts on social media that are deemed malicious.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f2f2f2\"><strong>Related Articles:<\/strong><br>&#8211; <strong><a href=\"https:\/\/automaton-media.com\/en\/news\/20220801-14489\/\" target=\"_blank\" rel=\"noreferrer noopener\">Massage Freaks has come to Steam as beat refle along with a patch to remove restrictions<br><\/a><\/strong>&#8211; <a href=\"https:\/\/automaton-media.com\/en\/news\/20220719-14111\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Massage Freaks gets backlash over its risqu\u00e9 subject matter prompting the developer to respond<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">2022\u5e748\u67084\u65e5\u306b\u767a\u58f2\u3092\u4e88\u5b9a\u3057\u3066\u3044\u305f\u300c\u30de\u30c3\u30b5\u30fc\u30b8\u30d5\u30ea\u30fc\u30af\u30b9\u300d\u306eNintendo Switch\u7248\u306f\u95a2\u4fc2\u5404\u6240\u3068\u5354\u8b70\u3057\u305f\u7d50\u679c\u3001\u767a\u58f2\u3092\u5ef6\u671f\u3068\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br>\u304a\u5ba2\u69d8\u306b\u306f\u3001\u591a\u5927\u306a\u308b\u3054\u8ff7\u60d1\u3092\u304a\u304b\u3051\u3044\u305f\u3057\u307e\u3059\u4e8b\u3001\u5fc3\u3088\u308a\u304a\u8a6b\u3073\u7533\u3057\u4e0a\u3052\u307e\u3059\u3002\u6dfb\u4ed8\u3092\u3054\u4e00\u8aad\u3044\u305f\u3060\u3051\u307e\u3059\u3068\u5e78\u3044\u3067\u3059\u3002 <a href=\"https:\/\/t.co\/ZbfjArT1V1\">pic.twitter.com\/ZbfjArT1V1<\/a><\/p>&mdash; qureate\u516c\u5f0f\uff08\u30ad\u30e5\u30ea\u30a8\u30a4\u30c8\uff09 (@qureate) <a href=\"https:\/\/twitter.com\/qureate\/status\/1550427832610062338?ref_src=twsrc%5Etfw\">July 22, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><br><em>Massage Freaks<\/em> is a rhythm game where players perform massages on various girls. In the game, the protagonist Atsushi Yubihara takes over his late grandfather\u2019s massage parlor and performs massages on the young women who visit to help relieve them of their troubles and pay off his grandfather\u2019s debt.<\/p>\n\n\n\n<p>Atsushi\u2019s secret massage technique lies in massaging to the rhythm of the music customers subliminally want to hear to heal them both inside and out. Players massage to the rhythm by pressing the appropriate buttons in time with the music. This will increase customers\u2019 affection toward Atsushi which can lead to love and seeing \u201cunexpected things that would leave most men standing in excitement!\u201d<\/p>\n\n\n\n<p>While gameplay footage hasn\u2019t been revealed and information was limited, the screenshots and game synopsis are quite provocative. As the songs progress, the girls\u2019 clothing gets more revealing, and if a certain score is reached, \u201cNice! Totally Relaxed! Mode\u201d (NTR Mode) will activate. The game describes this mode as the women baring their hearts being represented by physical nudity.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"358\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001.jpg\" alt=\"\" class=\"wp-image-14264\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001.jpg 1280w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001-600x168.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001-380x106.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001-768x215.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001-150x42.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001-300x84.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001-696x195.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-001-1068x299.jpg 1068w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"358\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002.jpg\" alt=\"\" class=\"wp-image-14263\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002.jpg 1280w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002-600x168.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002-380x106.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002-768x215.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002-150x42.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002-300x84.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002-696x195.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220722-211378-002-1068x299.jpg 1068w\" \/><\/figure>\n\n\n\n<p><br>Although qureate didn\u2019t elaborate on the reason behind the delay, there were critical opinions of the game being shared online, with some saying it shows discrimination against women, is a sexually exploitative game, and reminds some of sexual crimes at massage parlors that have happened recently in Japan. And some of the criticism was aimed at Nintendo due to the game being approved for sale on their platform.<\/p>\n\n\n\n<p>This led to qureate <a href=\"https:\/\/automaton-media.com\/en\/news\/20220719-14111\/\" target=\"_blank\" rel=\"noreferrer noopener\">making a statement<\/a> on July 17 (JST). The company said that they are the only ones who can adjust the content of the game and asked that opinions on the game be sent directly to them. qureate also said at the time that they are considering adjusting elements of the game such as character names and what\u2019s depicted.<\/p>\n\n\n\n<p>* Massage Freaks received a CERO: D (17+) rating in Japan and an ESRB: T (13+) rating in North America.<\/p>\n\n\n\n<p>It\u2019s unclear whether the decision to delay the game was made to adjust what\u2019s depicted in the game or whether there is another reason. In regard to the character names, it was pointed out that all of the female characters\u2019 names are the same as members of the idol group Hinatazaka46 (though the last names were different). qureate made an apology on this matter a few days ago and updated the <a href=\"https:\/\/qureate.co.jp\/masafri\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">official website<\/a> to reflect the changes made to the character names.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"613\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" data-id=\"14113\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en.jpg\" alt=\"\" class=\"wp-image-14113\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en.jpg 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en-600x409.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en-380x259.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en-768x523.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en-150x102.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en-300x204.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en-696x474.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-004en-617x420.jpg 617w\" \/><figcaption>Before the name change<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"618\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" data-id=\"14175\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402.jpg\" alt=\"\" class=\"wp-image-14175\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402.jpg 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-600x412.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-380x261.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-768x527.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-150x103.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-218x150.jpg 218w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-300x206.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-696x478.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-612x420.jpg 612w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/07\/20220719-14111-00402-100x70.jpg 100w\" \/><figcaption>After the name change<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>[Update 2022\/07\/22 23:22 JST]<\/strong><br>qureate has issued another statement regarding <em>Massage Freaks<\/em>. In it, the company apologizes for carelessly parodying someone else&#8217;s names for the game&#8217;s characters. They confirmed that they\u2019ve already made changes to the character names.<\/p>\n\n\n\n<p>qureate laments the fact that they had to delay the release even though the game was on schedule to launch as planned. They intend to continue to provide content that fans can enjoy while learning from the helplessness they\u2019ve felt as game developers over the matter.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30de\u30c3\u30b5\u30fc\u30b8\u30d5\u30ea\u30fc\u30af\u30b9\u306b\u95a2\u3057\u307e\u3057\u3066\u3002 <a href=\"https:\/\/t.co\/eGZBGnqCpy\">pic.twitter.com\/eGZBGnqCpy<\/a><\/p>&mdash; qureate\u516c\u5f0f\uff08\u30ad\u30e5\u30ea\u30a8\u30a4\u30c8\uff09 (@qureate) <a href=\"https:\/\/twitter.com\/qureate\/status\/1550477588115910656?ref_src=twsrc%5Etfw\">July 22, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The game&#8217;s official website is currently under maintenance, and all content, including game overviews and screenshots, are not available for viewing. The Nintendo eShop page for <em>Massage Freaks<\/em> has also been removed.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f2f2f2\"><strong>Related Articles:<\/strong><br>&#8211; <strong><a href=\"https:\/\/automaton-media.com\/en\/news\/20220801-14489\/\" target=\"_blank\" rel=\"noreferrer noopener\">Massage Freaks has come to Steam as beat refle along with a patch to remove restrictions<br><\/a><\/strong>&#8211; <a href=\"https:\/\/automaton-media.com\/en\/news\/20220719-14111\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Massage Freaks gets backlash over its risqu\u00e9 subject matter prompting the developer to respond<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>qureate has announced that they\u2019ve decided to delay the launch of Massage Freaks as a result of discussions with concerned parties. There were critical opinions of the game being shared online, with some saying it shows discrimination against women, or is a sexually exploitative game<\/p>\n","protected":false},"author":15,"featured_media":14266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-14260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Massage Freaks delayed after receiving backlash in Japan over its risqu\u00e9 subject matter [Update] - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"qureate has announced that they\u2019ve decided to delay the launch of Massage Freaks as a result of discussions with concerned parties. 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