{"id":11510,"date":"2022-04-13T18:39:10","date_gmt":"2022-04-13T09:39:10","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=11510"},"modified":"2022-05-12T17:12:52","modified_gmt":"2022-05-12T08:12:52","slug":"20220413-11510","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220413-11510\/","title":{"rendered":"Hatoverse is a subtly humorous pigeon sim and an obvious riff on the metaverse"},"content":{"rendered":"\n<p><br><br>Japanese game developer Factory has released <em><strong>Hatoverse<\/strong><\/em> on iOS and Android in Japan. The iOS version came out on April 7, followed by the Android release on April 10. The game is free to download on both platforms.<\/p>\n\n\n\n<p><em>Hatoverse<\/em> is a third-person online multiplayer game where you play as a pigeon and have a relaxing time in a virtual space void of objectives. The word \u201chato\u201d means pigeon in Japanese, so the game\u2019s title can be translated to something like Pigeonverse.<\/p>\n\n\n\n<p>The virtual space is pretty small, and the pigeons are limited to just moving around and jumping. They can\u2019t even fly. There\u2019s a seesaw that you can use and some chickens that barely move, but other than that, there\u2019s nothing interesting about the world. It\u2019s a bare-bones pigeon sim, but the game is gaining traction in Japan due to the developer\u2019s humorous yet somewhat clever marketing approach.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u9ce9\u306e\u30e1\u30bf\u30d0\u30fc\u30b9\u300c\u30cf\u30c8\u30d0\u30fc\u30b9\u300d\u30ea\u30ea\u30fc\u30b9\u8a18\u5ff5\u30a4\u30d9\u30f3\u30c8\u300c\u30cf\u30c8\u30d0\u30fc\u30b9\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b92022\u306e\u6620\u50cf\u300d\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/rsrZ-JMmVCo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br>The developer Factory released the video above alongside the game\u2019s launch. It&#8217;s titled the Hatoverse conference 2022, an obvious parody of western tech companies\u2019 conferences\/keynotes. In it, one of the developers, guised as a pigeon head mask-wearing Pigeon Gentleman, jokingly admits that they wanted to riff on the metaverse while the concept is still trending.<\/p>\n\n\n\n<p>The Pigeon Gentleman explains that <em>Hatoverse<\/em> provides a virtual space devoid of conflict or inequality since there\u2019s no verbal communication tool or an objective. A peaceful digital world where everyone is truly equal, and your gaming skills don\u2019t matter. There\u2019s no bullying via text\/voice chat, no jealousy towards other players\u2019 cosmetic items, and no leaderboards to worry about. That sounds like a utopia in theory, but you could say it\u2019s also a sarcastic way of describing a game with a lack of meaningful content. Even the developer admits, \u201cI got bored of the game in 2 minutes.\u201d<\/p>\n\n\n\n<p>This humorous video caught the attention of some press outlets in Japan, notably the <a href=\"http:\/\/www.gamecast-blog.com\/archives\/65993755.html\" target=\"_blank\" rel=\"noreferrer noopener\">Gamecast<\/a> blog. They played along with the joke by exaggeratingly explaining how the game isn\u2019t peaceful at all. The blog shared their experience with the game saying how people were bullying the chicken NPCs by jumping on top of them, and as for the seesaw, some players were camping out on one side, preventing others from using it. Gamecast cynically concluded that no matter how drab and empty a place might be, people will always find a way to entertain themselves and differentiate themselves from others.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30d7\u30ec\u30a4\u30e4\u30fc\u5168\u54e1\u304c\u30cf\u30c8\u306b\u306a\u3063\u3066\u5b8c\u5168\u5e73\u7b49\u3067\u5e73\u548c\u3067\u683c\u5dee\u306e\u306a\u3044\u793e\u4f1a\u3092\u4f53\u9a13\u3059\u308b\u300e\u30cf\u30c8\u30d0\u30fc\u30b9\u300f\u30ea\u30ea\u30fc\u30b9\u3002\u30c6\u30ad\u30b9\u30c8\u3092\u6253\u3066\u305a\u3001\u901a\u8a71\u3082\u3067\u304d\u306a\u3044\u4e89\u3044\u306e\u306a\u3044\u4e16\u754c\u3060\u304c\u3001\u3059\u3067\u306b\u5d29\u58ca\u306e\u5146\u3057\u3082\u3002<br>\u904b\u55b6\u304c\u305b\u3081\u3066\u3082\u306e\u904a\u3073\u306e\u305f\u3081\u306b\u7528\u610f\u3057\u305f\u30b7\u30fc\u30bd\u30fc\u3092\u591a\u6570\u6d3e\u306e\u30cf\u30c8\u304c\u5360\u62e0\u3057\u3001\u9d8f\u306f\u3044\u3058\u3081\u306e\u7684\u306b<a href=\"https:\/\/t.co\/4N2nch2YI9\">https:\/\/t.co\/4N2nch2YI9<\/a> <a href=\"https:\/\/t.co\/MNp0sUyDWd\">pic.twitter.com\/MNp0sUyDWd<\/a><\/p>&mdash; \u5bfa\u5cf6\u58fd\u4e45\/\u30b2\u30fc\u30e0\u30ad\u30e3\u30b9\u30c8\u306e\u4e2d\u306e\u4eba (@gamecast_blog) <a href=\"https:\/\/twitter.com\/gamecast_blog\/status\/1511992150279753734?ref_src=twsrc%5Etfw\">April 7, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><br>Gamecast\u2019s tweet about the game has been retweeted 15,000 times as of this writing, catching the attention of many gamers in Japan. Some responded by saying that the game sounds like a social experiment, while others mentioned that the lives of actual pigeons aren\u2019t that equal at all.<\/p>\n\n\n\n<p>Additionally, the maximum number of concurrent players that can join the game was capped at 20 at launch, so managing to play the game was a hurdle on its own. Although the game\u2019s official Twitter account <a href=\"https:\/\/twitter.com\/hatojump\/status\/1513393896533168131\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> that streaming is allowed, users <a href=\"https:\/\/twitter.com\/hatojump\/status\/1513480551457779716\" target=\"_blank\" rel=\"noreferrer noopener\">replied<\/a> by saying they can\u2019t stream it even if they wanted to, since they can\u2019t play the game in the first place. The two digit upper limit of concurrent players and the inevitably long queue time led to even more <a href=\"https:\/\/www.itmedia.co.jp\/news\/articles\/2204\/12\/news174.html\" target=\"_blank\" rel=\"noreferrer noopener\">articles<\/a> to be published.<\/p>\n\n\n\n<p>The limit has since been raised to 30 in a recent update, so it\u2019s slightly easier to get into the game now. It is set likely due to a technical (or financial) limitation rather than a marketing strategy, but either way, it ended up helping the game go viral.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"591\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001.jpg\" alt=\"\" class=\"wp-image-11514\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001.jpg 1280w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-600x277.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-380x175.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-768x355.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-150x69.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-300x139.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-696x321.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-1068x493.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-001-910x420.jpg 910w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"591\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02.jpg\" alt=\"\" class=\"wp-image-11519\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02.jpg 1280w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-600x277.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-380x175.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-768x355.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-150x69.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-300x139.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-696x321.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-1068x493.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/04\/20220413-11510-header02-910x420.jpg 910w\" \/><\/figure>\n\n\n\n<p><br>What started out as a riff on the metaverse trend ended up making the rounds on Japan\u2019s social media. But as the developers themselves have said, it\u2019s not a game you can keep playing for a long time. They do <a href=\"https:\/\/torigames.fctry.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">offer<\/a> other pigeon-related games in Japan, though, such as <em>Hato Jump<\/em> and <em>Sexy Hato Jump<\/em>, so there\u2019s no shortage of that. <\/p>\n\n\n\n<p>While their games are simple and casual, their marketing approach is not. I wonder what these pigeon-obsessed developers will do next to surprise and delight us.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u30cf\u30c8\u30d0\u30fc\u30b9\u306e\u671f\u9593\u9650\u5b9a\u30a4\u30d9\u30f3\u30c8\u8a73\u7d30\u3068\u51fa\u6765\u4e8b\u307e\u3068\u3081\uff1a\u3010\u30cf\u30c8\u30d0\u30fc\u30b9Radio\u3011#01\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/pNKFbOM-FMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hatoverse is a bare-bones pigeon sim (and an obvious riff on the metaverse), but the game is gaining traction in Japan due to the developer\u2019s humorous yet somewhat clever marketing approach.<\/p>\n","protected":false},"author":2,"featured_media":11518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[62,3],"tags":[39,17],"class_list":["post-11510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news","tag-indie-games","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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