Comments on: Stellar Blade developer Shift Up looking to strengthen its self-publishing capabilities  https://automaton-media.com/en/news/stellar-blade-developer-shift-up-looking-to-strengthen-its-self-publishing-capabilities/ AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo. Wed, 04 Mar 2026 00:56:24 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Jarvis https://automaton-media.com/en/news/stellar-blade-developer-shift-up-looking-to-strengthen-its-self-publishing-capabilities/#comment-7669 Wed, 04 Mar 2026 00:56:24 +0000 https://automaton-media.com/en/?p=61433#comment-7669 In reply to Jay.

Developing games at their scale is expensive, which leads to devs taking deals with predatory companies to get started. I don’t blame them for making deals with Sony and Level Infinite, since otherwise they wouldn’t be able to afford to make games at all.

I’m happy they’ve been successful enough to start making plans to break free from publishers, most in their shoes get roped into handing over a lot of money, up to 90% of their revenue, forcing them to rely on publishers forever to stay afloat.

]]> By: Jay https://automaton-media.com/en/news/stellar-blade-developer-shift-up-looking-to-strengthen-its-self-publishing-capabilities/#comment-7665 Mon, 02 Mar 2026 14:59:55 +0000 https://automaton-media.com/en/?p=61433#comment-7665 Yeah, no shit.
After they got their cheeks spread out by Sony, and the forced PC delay?
Who wouldn’t want to jump ship (Sony’s ship, to be exact) and hop on board elsewhere? Even if it’s a sailboat.
At least they’ll get to keep their booty, and their butts. But with Sony? Leeches ain’t even the proper word for it.
They should’ve went solo from the start, but I’m guessing Sony handed them a fat check and their eyes got glued on the money and not the game’s legacy or the fans who were patiently waiting for its release.
But, it seems like they learned their lesson.

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