This is not to say I think nobody does F2P right, I think the real successful one is not Genshin Impact or anyone from Japan, China or even South Korea. But Team Fortress 2 with a fun gameplay system with friends, I can buy any outfit, any animation, even purchase clothes that are themed events from 10 years ago if I would like, custom animations,voice acting, weapons are cosmetic, and the only premium key is 6$ and allows all the normal weapons to be used in the game which counts as a full purchase which is the only amount I paid for the whole game ever, it has no FOMO, no cards, none of the schemes saying they have the best “drops” the best rates nothing being pushed in front of me at all. Valve learned early how to make a good experience without trying to push things in the front to other users, China and the rest of Asia have not. Until Asia learns they will never succeed or even have a long term future with Gacha and it will be an even smaller pond than it is now with fewer fish.