https://automaton-media.com/en/news/indie-publisher-says-offering-a-paid-game-for-free-for-4-days-brought-in-250000-in-revenue-on-steam-the-key-is-dlc/ AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo. Mon, 12 Oct 2026 22:15:27 +0000 hourly 1 https://wordpress.org/?v=7.1.3 https://automaton-media.com/en/news/indie-publisher-says-offering-a-paid-game-for-free-for-4-days-brought-in-250000-in-revenue-on-steam-the-key-is-dlc/#comment-9838 Mon, 12 Oct 2026 22:15:27 +0000 https://automaton-media.com/en/?p=65283#comment-9838 The 80% DLC discount running alongside the giveaway seems just as important as the free base game itself. A new player who gets the game for nothing and then sees the packs at a fraction of their usual price has an easy reason to buy, so it is hard to tell how much of the $250,000 came from the giveaway and how much from the markdown. It would be interesting to see whether DLC sales held up once the discount ended.

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